Squizzi Begins Printing Its First Label
Finally seeing this one come to life, the first label for Squizzi is being printed this week. Designed by me, inspired by the simple honesty of Japanese mayo packaging.
Squizzi, the new squeezable olive oil brand, has officially started printing its first packaging label. Designed by independent designer Will Neeteson, the label takes cues from the clean, playful aesthetic of Japanese mayonnaise bottles — blending everyday simplicity with a premium, design-forward feel. This marks the brand’s first step from prototype to shelf-ready product.
